مسؤول التسويق الإلكتروني

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Position: Digital Marketing Manager
Main Responsibilities:

• Prepare and manage advertising campaigns across Google Ads, Meta Ads, TikTok Ads.
• Develop and manage digital advertising campaigns to increase app downloads and sales.
• Optimize app visibility on app stores (ASO).
• Prepare personalized notifications and promotional campaigns within the app.
• Analyze campaign performance and key performance indicators (CPI, Retention Rate, Conversion Rate).
• Analyze performance data and provide recommendations for campaign improvements.
• Manage social media channels and promote offers and products.
• Enhance user experience and increase conversion rates within the app.

Requirements:

• At least 5 years of experience in digital marketing, in e-commerce or apps.
• Knowledge of analytics tools such as Firebase, AppsFlyer, Google Analytics, and others.
• Strong skills in designing advertising campaigns and managing social media platforms.

Further Clarification of Tasks and Responsibilities:

1. App Marketing Strategies:

• Develop and implement integrated strategies to promote the app and attract customers.
• Design and execute App Install Ads campaigns to attract new downloads.
• Optimize usage rates and user retention post-download.

2. Digital Campaign Management:

• Manage campaigns on platforms like Google Ads, Meta Ads, TikTok Ads to increase app downloads.
• Prepare and launch targeted marketing campaigns to boost in-app product sales.

3. App Visibility Optimization (ASO):

• Optimize the app's description, titles, and keywords on Google Play and Apple App Store.
• Improve ratings and reviews to increase trust and credibility among new users.

4. User Interaction Management within the App:

• Prepare and launch personalized notifications (Push Notifications) to promote offers and discounts.
• Create loyalty and rewards program strategies to encourage customer interaction and repeat purchases.

5. Data and Performance Analysis:
   Utilize performance analysis tools like Firebase, AppsFlyer, Adjust to understand user behavior.
   Prepare periodic reports to measure key performance indicators such as:

• Cost Per Install (CPI).
• Retention Rate.
• Lifetime Value (LTV).
• In-App Conversion Rate.

6. Coordination with Other Departments:

• Work with the development team to enhance user experience within the app.
• Coordinate with the design team to produce suitable visual content for advertising and promotional campaigns.

7. Preparing In-App Promotional Campaigns:

• Design exclusive offers for users within the app such as discounts and new products.
• Prepare targeted campaigns for customers based on their interests and purchasing behavior.

8. Customer Relationship Management (CRM):

• Develop email and app marketing strategies to reactivate inactive customers.
• Analyze customer data to provide personalized shopping experiences.

Personal Skills:

• Creative thinking and problem-solving ability.
• Effective communication skills with teams and clients.
• Time management and ability to work in a fast-paced environment.

Application Method

To apply, please send your CV to Show Email
778888815